ORBA Launches Site Unseen Campaign

July 27, 2016 - by PinPoint

A new survey released by the Ontario Road Builders’ Association (ORBA) found that 28% of drivers admit that they are not always focused on the road while driving. This can lead to speeding, weaving or failing to notice road signage, putting both drivers and road workers at risk.

To educate drivers about the safety risks associated with ignoring road rules in construction zones, ORBA has launched an educational campaign. Site Unseen is a video series that imagines what would happen if the types of behaviours drivers display in construction zones were instead conducted by road workers in other professional settings.

The message from ORBA is simple: construction zones are workplaces and should be treated with respect and consideration for their workers. The Site Unseen videos will run throughout the summer. The campaign is supported by ORBA, the Ministry of Transportation, the Ministry of Labour and the Ontario Provincial Police.

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